Established in 2024, Be Changed embodies our dedication to innovation and technology in the automotive sector. Its mission is crystal clear: to integrate the latest technological advancements and cutting-edge innovations to anticipate and meet the evolving needs of our customers and the automotive industry as a whole.
As a pivotal subsidiary within the Allouch Group, Bechanged embodies our dedication to INNOVATION, TECHNOLOGY, and SUPPLY CHAIN EXCELLENCE for the automotive sector.
Now, Bechanged plays a key role in supplying essential products and spare parts to both Allouch Pneu and Allouch Pneu+, ensuring seamless operations across our service stations.
In addition to its supply role, Bechanged continues as the group’s gateway to international partnerships, managing the importation and representation of renowned global brands in Tunisia.
Through this dual responsibility, Bechanged strengthens its position as a cornerstone in the group’s mission to drive industry transformation and meet the evolving demands of the market.








